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HER is an electronic music label, also aiming to embody the femininity aspect of human biology—creating emphasis and awareness on the power of being a woman, educating all people (men, women, LGBTQ etc…) on the biological cycles of being a woman. Note worthy that HER aims to share healthy lore on the balance of male energy and female energy. HER feels that all people’s need to know the lost knowledge and intelligence of our connection to our bodies, cycles, and rhythms.